<iframe src="//www.googletagmanager.com/ns.html?id=GTM-MVGWBW" height="0" width="0" style="display:none;visibility:hidden"></iframe> Online Marketing Program (Bachelor's Degree) | Drexel Online

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  • Bachelor of Science in Business Administration (BSBA) Degree in Marketing

    Bachelor of Science in Business Administration with a Major in Marketing

    Although the field of marketing covers a lot of ground in today’s world of business, it also offers plenty of specialized career options, from product and brand management, to market research and customer analytics. That’s why Drexel University’s BSBA degree online in marketing is designed to help you find your professional path. In fact, you will benefit from coursework in a wide range of functional areas, including advertising, research, branding and communications, society and culture, finance, business consulting, and management simulation. Plus, you will study with professors from Drexel’s highly regarded LeBow College of Business who have decades of experience in the marketing and business arenas. For marketing veterans and newcomers, alike, the program offers a dynamic curriculum featuring applicable marketing principals while simultaneously fostering creativity.

    What Kinds of Jobs Can You Get With a degree in Marketing?

    Graduates from Drexel’s BSBA online marketing degree program emerge workforce-ready for careers in a variety of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, colleges and universities, sports teams, banking and financial institutions, and hospitals. In fact, in today’s complex, digitally-centric marketplace, the need for qualified marketing experts spans just about every industry.

    Job titles within the marketing field include:

    • Advertising Account Executive
    • Advertising Sales Agent
    • Digital Marketing Specialist or Manager
    • Market Research Analyst
    • Marketing Coordinator or Marketing Manager
    • Media Buyer
    • Email Marketing Specialist
    • Social Media Manager

    Additionally, courses in professional personal selling, marketing for new ventures and even marketing insights, among others, are designed to shape marketable professionals in an ever-changing world.

    What Salary Will I Earn in Business Administration Marketing?

    Upon degree completion, Drexel Dragons command a competitive business administration marketing salary, commensurate with their level of education, relevant experience and the industry in which they are applying.

    Job Title

    Median Annual Wage*

    Marketing Manager

    $131,180

    Public Relations Manager

    $120,420

    Advertising Manager

    $100,810

    Market Research Analyst

    $62,560

    Marketing Specialist

    $62,560

    *Data from allbusinessschools.com

    How Long Does It Take to Get a Degree in Marketing?

    As with many bachelor degrees, Drexel’s online BSBA with a major in marketing requires a total of 180 credit hours. However, students can move at their own pace, and depending on the number of transfer credits, complete the marketing degree online in 2.5 to 6.5 years.

    Related Programs


    State restrictions may apply to some programs.

    Courses

    This program is organized into four 10-week quarters per year (as opposed to the traditional two semester system) which means you can take more courses in a shorter time period. One semester credit is equivalent to 1.5 quarter credits.

    You can transfer up to 120 quarter credits (equivalent to 80 semester credits) from any accredited institution of higher learning as long as the grade is a C or better and was earned within the past 10 years. The maximum number of transferable business classes is 32 quarter credits (8 classes).

    General Education Requirements  
    ENGL 101
    or ENGL 111
    Composition and Rhetoric I
    or English Composition I
    3.0
    ENGL 102
    or ENGL 112
    Composition and Rhetoric II
    or English Composition II
    3.0
    ENGL 103
    or ENGL 113
    Composition and Rhetoric III
    or English Composition III
    3.0
    MATH 101 Introduction to Analysis I 3.0
    MATH 102 Introduction to Analysis II 3.0
    PSY 101 General Psychology I 3.0
    COM 270 Business Communication 3.0
    PHIL 105 Critical Reasoning 3.0
    English Literature Elective (ENGL 200 - 399) 3.0
    Fine Arts Elective 3.0
    History Elective 4.0
    Science Courses (Select 2) 6.0
    BIO 100
    or BIO 101
    Applied Cells, Genetics, & Physiology
    or Applied Biological Diversity, Ecology, & Evolution
    CHEM 151 Applied Chemistry
    PHYS 151 Applied Physics
    General Education Electives 21.0 
    Select seven (21 credits) general education electives, with a minimum of one course in each of the following three categories. Take the remaining 12.0 credits from any of the topics listed under Additional General Education Electives.  
    Society and Culture  
    Communication, English, Fine Arts, International Area Studies, Language or Philosophy 3.0
    Social Science  
    Anthropology, History, Sociology, Political Science, Psychology 3.0
    Science  
    Computer Science, Information Systems, Science 3.0
    Additional General Education Electives  
    Seven (7) credits must be earned by taking 4 courses from the following topics: Communication, English, Fine Arts, International Area Studies, Language, Philosophy, Anthropology, History, Sociology, Political Science, Psychology, Computer Science, Information Systems, Math, Science 12.0
    Business Requirements  
    ACCT 115 Financial Accounting Foundations 4.0
    ACCT 116 Managerial Accounting Foundations 4.0
    BLAW 201 Business Law I 4.0
    BSAN 160 Business Analytics and Data Visualization 4.0
    BUSN 101 Foundations of Business I 4.0
    BUSN 102 Foundations of Business II 4.0
    ECON 201 Principles of Microeconomics 4.0
    ECON 202 Principles of Macroeconomics 4.0
    FIN 301 Introduction to Finance 4.0
    INTB 200 International Business 4.0
    MGMT 450 Strategy and Competitive Advantage 4.0
    MIS 200 Management Information Systems 4.0
    MKTG 201 Introduction to Marketing Management 4.0
    OPM 200 Operations Management 4.0
    ORGB 300 Organizational Behavior 4.0
    STAT 201 Introduction to Business Statistics 4.0
    Select One: 4.0
    MGMT 260 Introduction to Entrepreneurship
    MGMT 370 For-Profit Business Consulting
    MGMT 371 Nonprofit Business Consulting
    MGMT 372 Startup Business Consulting
    MGMT 380 International Business Consulting
    ORGB 420 Negotiations and Conflict Resolution
    SMT 372 Sport Business Consulting
    STAT 202 Business Statistics II
    Marketing Major
    MKTG 326 Marketing Insights 4.0
    MKTG 356 Consumer Behavior 4.0
    MKTG 380 Seminar in Marketing Strategy 4.0
    Select five of the following: 20.0
    MKTG 321
    Selling and Sales Management
    MKTG 322
    Advertising & Integrated Marketing Communications
    MKTG 324
    Marketing Channels and Distribution Systems
    MKTG 344
    Professional Personal Selling
    MKTG 347
    New Product Development
    MKTG 348
    Services Marketing
    MKTG 351
    Marketing for Non-Profit Organizations
    MKTG 355
    Interactive Marketing
    MKTG 357
    Global Marketing
    MKTG 362
    Brand and Reputation Management
    MKTG 364
    Marketing for New Ventures
    MKTG 365
    Digital Marketing
    MKTG 366
    Customer Analytics
    MKTG 367
    Data-Driven Digital Marketing
    MKTG 368
    Corporate Responsibility Management
    Free Electives 18.0
    Total Credits 180.0

    Admissions Criteria

    • Transfer Students
      • A minimum of 24 previous college semester credits (36 quarter credits) with a grade of C or better from a regionally accredited institution
      • GPA of 2.5 or above
    • First-Year Students
      • Between 0 – 23 previous college semester credits from a regionally accredited institution
      • Must have earned high school diploma or GED a minimum of 2 years ago

    Required Documents

    With multiple ways to submit documents, Drexel makes it easy to complete your application. Learn more by visiting our Completing Your Application Guide.

    • A completed application
      • Transfer Students
        • Official transcripts from all universities or colleges and other post-secondary educational institutions (including trade schools) attended
      • First-Year Students
        • Official high school transcripts
        • Official ACT/SAT scores no more than five years old
        • Official transcripts from all universities or colleges and other post-secondary educational institutions (including trade schools) attended
    • Additional requirements for International Students

    Tuition

    The tuition rate for the academic year 2020-2021 is $551 per credit. (A 40% tuition savings off Drexel's regular tuition rate of $918 per credit)

    • This program is eligible for Financial Aid.
    • Special tuition rates available for Drexel University AlumniMilitary members, and members of our Partner Organizations
      • These rates apply only to new online students and students being readmitted.
      • These rates apply only to fully online courses. Hybrid or on-campus courses may have different rates.
      • Tuition rates are subject to increase with the start of each academic year in the fall term.
      • All students must contact applyDUonline@drexel.edu within the first two weeks of the term to request tuition savings for which they qualify.
      • Special rates cannot be combined. If you qualify for more than one special rate, you'll be given the one with the largest savings.
      • When receiving special tuition plans with Drexel University Online, you may not combine them with other tuition benefits that may be available from Drexel University.

     

    Academic Calendar

    2020-2021 Academic Year

    Term

    Classes Begin

    Classes End

    Exams Begin

    Exams End

    Fall 2020

    September 21, 2020

    December 5, 2020

    December 7, 2020

    December 12, 2020

    Winter 2021

    January 4, 2021

    March 13, 2021

    March 15, 2021

    March 20, 2021

    Spring 2021

    March 29, 2021

    June 5, 2021

    June 7, 2021

    June 12, 2021

    Summer 2021

    June 21, 2021

    August 28, 2021

    August 30, 2021

    September 4, 2021

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