Bachelor of Science in Business Administration (BSBA) Degree in Marketing

Bachelor of Science in Business Administration with a Major in Marketing

Although the field of marketing covers a lot of ground in today’s world of business, it also offers plenty of specialized career options, from product and brand management, to market research and customer analytics. That’s why Drexel University’s BSBA degree online in marketing is designed to help you find your professional path. In fact, you will benefit from coursework in a wide range of functional areas, including advertising, research, branding and communications, society and culture, finance, business consulting, and management simulation. Plus, you will study with professors from Drexel’s highly regarded LeBow College of Business who have decades of experience in the marketing and business arenas. For marketing veterans and newcomers, alike, the program offers a dynamic curriculum featuring applicable marketing principals while simultaneously fostering creativity.

What Kinds of Jobs Can You Get With a degree in Marketing?

Graduates from Drexel’s BSBA online marketing degree program emerge workforce-ready for careers in a variety of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, colleges and universities, sports teams, banking and financial institutions, and hospitals. In fact, in today’s complex, digitally-centric marketplace, the need for qualified marketing experts spans just about every industry.

Job titles within the marketing field include:

• Advertising Account Executive
• Advertising Sales Agent
• Digital Marketing Specialist or Manager
• Market Research Analyst
• Marketing Coordinator or Marketing Manager
• Media Buyer
• Email Marketing Specialist
• Social Media Manager

Additionally, courses in professional personal selling, marketing for new ventures and even marketing insights, among others, are designed to shape marketable professionals in an ever-changing world.

What Salary Will I Earn in Business Administration Marketing?

Upon degree completion, Drexel Dragons command a competitive business administration marketing salary, commensurate with their level of education, relevant experience and the industry in which they are applying.

*Data from allbusinessschools.com

How Long Does It Take to Get a Degree in Marketing?

As with many bachelor degrees, Drexel’s online BSBA with a major in marketing requires a total of 180 credit hours. However, students can move at their own pace, and depending on the number of transfer credits, complete the marketing degree online in 2.5 to 6.5 years.

Related Programs

• BS in Business Administration
• BS in General Studies
   

State restrictions may apply to some programs.