Online MS in Strategic & Digital Communication
Content delivery is constantly evolving, and you need a graduate degree program that can keep up with the industry. Grounded in theory and practice, Drexel University's online MS in Strategic and Digital Communication prepares you for success in the quickly changing worlds of both traditional and digital media. Designed for both new and experienced communication professionals, this online master’s in communication program offers a flexible, personalized curriculum that prioritizes the specific skills you need to meet your goals and advance your career.
Online Master's in Communication Program Overview
To ensure you have a strong foundation in traditional communication skills, while also staying in step with the continued digitization of the field, Drexel’s program specializes in strategic, digital, and social media communication.
Drexel’s online communication master’s degree is a highly customizable and interdisciplinary program. Core courses focus on communication policy, ethics, theory, and the role of media in the digitized world. To gain a deeper understanding of the field, or to specialize your degree, you can choose four communication electives in topics like public relations (PR) writing and planning, crisis communication, strategic social media communication, and digital publishing. Your final four electives can be taken from within the communication department or from departments throughout the university to better customize your degree for your career goals.
- Learn from faculty with years of experience and connections in the field
- This online communication master’s degree program can be completed part-time in approximately two years. If you're interested in a full-time program, please contact Program Director Julia May.
- Learn leadership skills that will help you lead teams to be innovative communication professionals in digitized media environments and different organizational communication contexts
- Tailor your curriculum to your interests and goals with the help of your faculty advisor
- Begin your degree in the fall, winter, spring, or summer term
- Six-month internship to gain professional experience (optional for those with full-time professional communication experience)
What Can You Do with a Strategic Communications Degree?
Drexel University’s online master’s in communication provides the skills and insider knowledge to manage communications for organizations across the industry spectrum. It’s never been a better time to be a communication professional. Content delivery is a priority of every leading organization these days, regardless of industry. It’s the concept of reaching, informing, and converting prospective clients. Not to be confused with traditional marketing or outreach, modern content delivery means creating a robust, intertwined communications network that serves as a holistic hub of an organization’s brand message, objectives, and greater utility.
The rise of digital news and social media has been a tipping point of accelerating modern content delivery. Consumers today rely on a vast network of news, cultural, and social sources to gather information and communicate with each other. Drexel’s degree prepares you to be at the forefront of content delivery, ensuring your company’s message reaches its audience. Upon graduation, you’ll be prepared for an exciting, active career in a number of specialties, including:
- Corporate Communication
- Crisis Communication
- Digital Media
- Media Relations
- Public Relations
- Social Media
To be eligible for Drexel’s online communication master’s degree, you should have earned a bachelor’s degree from a regionally accredited institution (or a foreign equivalent). You'll also be asked to provide a statement of interest, as well as a resume and letters of recommendation. For a full list of required documents, please see the Admissions Criteria page.
Master's Degree in Strategic & Digital Communication Average Salary
While salaries will vary based on job title and locations, some common titles and salaries for communication professionals include:
- Advertising, Promotions, and Marketing Manager - $135,900
- Public Relations and Fundraising Manager - $116,180
- Public Relations and Social Media Specialist - $61,150
Source: Bureau of Labor Statistics
Frequently Asked Questions
Do I have to complete an internship?
An internship waiver is available for students who already possess the equivalent of six months relevant work experience or are currently employed in a position that has a relevant communication component associated with it. Please speak with Julia May, Program Director to determine your eligibility for the waiver.
Can I complete this degree entirely online?
The coursework for Drexel’s online communication master’s degree can be completed remotely. You're not expected to come to campus to complete any requirements. The only potential in-person requirement is the internship component, which can be completed from anywhere (due to COVID-19 you may also be able to be complete this virtually).
Are classes asynchronous or synchronous?
Classes are taught asynchronously, meaning you don’t have to attend classes at a specific time each week. Rather, you can view lectures when it's convenient for you—that could be before or after work, late at night, or during your daily commute.
Interested in applying as a non-matriculated student? This will allow you to take a class or two in the program to see if this degree is right for you. To apply as a non-matriculated student, select "Non-Matriculated – College of Arts & Sciences (Online)" as your program of interest on the online application. Official transcripts are required. Non-matriculated students are not eligible for financial aid.
- Essentials of Good Business Communication
- Media Relations Strategy for Professional Communication
- Multi-Platform Media: Finding Your Target Audience
- Should I Post this Picture on Instagram?
Drexel's 10,000 Hours Podcast: We’ve Got a Crisis on Our Hands
It’s a nightmare scenario: your company has tweeted something inappropriate, and now everyone online is talking about it. What should you do? Drexel professor Min Lee is here to save your social media presence.
This program is organized into four 10-week quarters per year (as opposed to the traditional two semester system) which means you can take more courses in a shorter time period. One semester credit is equivalent to 1.5 quarter credits.
|COM 500||Reading and Research in Communication||3.0|
|COM 574||Organizational Communication in Project Management||3.0|
|COM 610||Theories of Communication and Persuasion||3.0|
|COM 613||Ethics for Professional Communication||3.0|
|COM 615||Media Environments in a Digital World||3.0|
|COM 651||Media and Communication Policy in a Digitized World||3.0|
|COM 698||Managing Communication Professional Identities in a Digital Age||3.0|
|Select 12 additional Communication credits
|Select 12 additional credits from within the Communication discipline or other related subject areas
- A bachelor’s degree from a regionally accredited college or university.
- Preferably a GPA of 3.0.
- If your GPA is below 3.0, we recommend you submit GRE scores with your application. GRE scores are evaluated based on your performance in the verbal reasoning and analytical writing sections. If GRE scores are not available, you are still encouraged to apply.
- All applicants are evaluated holistically with consideration to writing skills, relevant professional experience, and academic aptitude.
With multiple ways to submit documents, Drexel makes it easy to complete your application. Learn more by visiting our Completing Your Application Guide.
- A completed application
- Official transcripts from all universities or colleges and other post-secondary educational institutions (including trade schools) attended
- Two letters of recommendation from either former professors or co-workers with supervising capacity
- A 750-1000 word essay detailing your interest in the program
- Additional requirements for International Students
The tuition rate for the academic year 2021-2022 is $750 per credit.
- This program is eligible for Financial Aid.
- Special tuition rates available for Drexel University Alumni, Military members, and members of our Partner Organizations
- These rates apply only to new online students and students being readmitted.
- These rates apply only to fully online courses. Hybrid or on-campus courses may have different rates.
- Tuition rates are subject to increase with the start of each academic year in the fall term.
- All students must contact applyDUonline@drexel.edu within the first two weeks of the term to request tuition savings for which they qualify.
- Special rates cannot be combined. If you qualify for more than one special rate, you'll be given the one with the largest savings.
- When receiving special tuition plans with Drexel University Online, you may not combine them with other tuition benefits that may be available from Drexel University.
2020-2021 Academic Year
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